Swot Analysis Airline Airlines - 1170 Words

1. SWOT Analysis Strength Turkish airlines achieved double digit growth in traffic and revenues due to its domestic market, which is one of the largest and fastest growing markets, and increase in international transfers. As mentioned before Turkish Airlines is one of the star airlines of recent years not also in Europe but also through the world. To analyze the facts affecting the company if we try to make a SWOT analysis we will figure out some conclusions listed below. As for strengths of the company the following features may be mentioned. 1. Geographical advantage: a natural hub and a growing domestic market Turkey has a geopolitically important place in the world, a cross-road of continents like a bridge between Asia and Europe. Besides this, the country has one of the biggest populations of Europe with nearly 80 million inhabitants. Because of the country’s growing GDP a great potential of air travel emerging which was relatively underpenetrated by air travel when compared with the larger Western European countries. The figure below shows the relatively steady growth in GDP and number of domestic and international flights of Turkish market. The positive relation between GDP and number of flights can be derived from the graph. Figure Source: CAPA - Centre for Aviation 2. Strong and consistent traffic growth There has been a positive growth in world airline traffic up to the global economic crisis of 2008 and THY moreover has maintained to outpaced growth inShow MoreRelatedMalaysia Airlines Swot Analysis : Singapore Airlines2344 Words   |  10 PagesMalaysia Airlines SWOT ANALYSIS There has been vigorous media scrutiny over the Malaysian Flag carrier ‘Malaysian Airlines’, due to two tragedies that have occurred this year. 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